Richard Childress Racing Enhances Performance With Predictive Analytics
NASCAR team owner Richard Childress knows a thing or two about operating a race team. A former racecar driver himself, Childress is a 47-year veteran owner in the NASCAR Cup Series, winning six championships with the late Dale Earnhardt.
But Richard Childress Racing (RCR) has not hoisted a championship trophy in the sport’s premier division since 1994. While the Chevrolet-backed organization has finished runner-up or third in the championship standings seven times since Earnhardt’s final title, the time has come to try something new.
Childress is not a man who can be convinced easily. And when hundreds of thousands of dollars are on the table, well, good luck telling him how to spend his money.
Enter Dr. Eric Warren, who took over as RCR’s competition director in 2012. The team began a transition period as Childress’ grandson, Austin Dillon, was set to replace veteran team leader Kevin Harvick in the organization’s lead car.